A data center résumé, in public

The problem

The firm's best work was invisible. Hyperscale clients were finding them through subcontractor referrals, then asking for a capability package the marketing team did not have.

What I wrote

1. 01

   Built the page around the buyer's actual risk: downtime during cutover, not kilowatts installed.

2. 02

   Wrote one deep case study on a 24MW campus fit-out — the phasing plan, the 11-day pull-forward, the commissioning sequence.

3. 03

   Wrote a four-email sequence for preconstruction managers who ask 'who else has done this at scale'.

The outcome

Thirty-eight site tour requests and two direct invitations to prequalify in the first ninety days, from a page that cost less than one trade-show booth.